A detail in the text of buttons, links and calls to action can improve your results on-line. Follow this copywriting tip! Create free WordPress website!
The art of persuasion is a constant in commercial and corporate worlds. In this scenario, text is a powerful weapon to convince someone of something or to do something. This article presents a copywriting tip to improve your results on-line.
In titles, buttons, links and other calls to action: tell the user what you want him to do.
Here an example: if there is a video and the aim is making the user to watch it, ask him: “Watch the video now!”. This call is stronger than simply writing: “Watch video”.
Did you just explain about the company’s services? Insert a button that says: “Request a demonstration!”. Note these other examples: “Buy this product!”, “Enter your e-mail”, “Call us”.
Always look for the verb that best fits the context, instead of using general verbs.
This little change in writing style can improve your results on-line! It’s all about expressing an order.
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It is through words that you communicate with the customer, at least most of the time. Follow these copywriting tips to get even better results on-line: