The difference between HTTP and HTTPs seem insignificant, but it is of great importance to ensure the security and privacy of users in a particular site.
The answer is simple and important to you as internet user and site administrator.
Hypertext Transference Protocol (HTTP) is the standard protocol for the web. Browsers use it to request the host access to a page. Thanks to HTTP you can read our blog, send forms, watch videos, etc.
HTTP is unsafe, because it is based only on text, making it possible to intruders intercept, modify and steal the information transferred. That’s why we will talk about HTTPs.
The difference between HTTP and HTTPs is security. This “s” is for security.
Is added to the HTTP protocol an extra layer of security called SSL certificate. This encrypts the content and only allows access for those who have a key to “open it”.
All this is happening behind the scenes. The user should only observe if the URL (address) of the website have a lock followed by the “https”, especially in virtual stores and sites that require registration or login.
Both the visitor and the site administrator gets benefits from the SSL certificate, which guarantees security. For ecommerce, it is essential!
The HTTPS protocol is encrypted and prevents others from accessing your content. Bank accounts, passwords and other information reaches their recipient intact.
If the data that you send to a particular site are armored and accessible only to those who have permission, your privacy is saved.
It’s like sending a package in the mail and no one looks what is inside.
For improving security and privacy on the web, Google added page security as SEO factor (criterion to place the website in search results).
The logic is simple: with more traffic in protected sites, safer becomes the web.
Now that you know the difference between HTTP and HTTPs and the benefits of a secure website, you can do your part as an administrator.
If you plan to get to the top of Google results and provide tranquility to your customers, consider making your site more secure with SSL (https).
This is possible even for those who have no technical knowledge.