Do you need to generate traffic and increase the visits to your WordPress website? See how to promote your company online without spending with ads!
It is a challenge to increase visits to your site, blog or e-commerce, but with these ideas to promote your website for free, you will be found by new visitors without spending with online advertising. Learn how!
The first step is to use a WordPress template developed by professionals who follow Google’s guidelines for SEO, such as compatibility with smartphones and tablets.
All free WordPress templates by Site.co are ready for search engines and mobile-friendly.
They also have installed WordPress SEO plugin, which helps you optimize the website in the best possible way.
You leave the technical stuff aside and focus on what is within your reach now.
To do this, follow these image optimization practices:
- Cute the image in the size you need instead of resizing them on the site.
- Save them in low resolution to save space on the server and load the website faster.
- Fill the attributes “alt” and “title” to increase content accessibility and to search engines identify
what the image is about.
Making the site accessible for people with disabilities is great for SEO. It helps to generate traffic and increase visits.
The web accessibility guidelines are basic practices of web design that you can implement even without technical knowledge:
- Fill the “alt” attribute of the images.
- Create tables only for tabular data.
- Make a hierarchy to content.
- Write objective texts for buttons.
- Format text with the appropriate elements (automatically generated by Site.co’s editor).
A detailed explanation of each item is in this article about web accessibility.
Credibility is the basis for any SEO content strategy.
You must publish reliable, complete and clear information that really satisfies all visitor’s needs.
Use your knowledge about the area of your company or blog.
Allied to your experience, relevant content production techniques make the difference when you want to generate traffic to your website. Each list item is an article for you to go deeper:
- 3 tips for writing anchor texts that generate results
- 5 tips for writing attractive titles and increase website traffic
- Google Trends helps you to find the best keywords for content SEO
- Follow this tips to format text for site and catch the reader’s attention
- Get more sales with these copywriting tips
Synonyms of distraction and leisure, social networks are also digital marketing tools to promote your company.
Some general tips for corporate profiles:
- Complete the profile with basic information about the company: products/services, location, opening and closing time and contact info.
- Highlight the benefits that your business has for your followers.
- Avoid talking too much of yourself, because no one likes that.
- Respond comments and messages from users.
- Constantly update your profile.
E-mail is not dead, it only experienced some habit changes from its users.
It is a great way to generate traffic WordPress site.
These are the most common ways to use e-mail to increase visits:
- Offer some benefit, such as discount coupon or an e-book in exchange to user’s email for sending him messages in the future.
- Send informational newsletter with a summary of the latest news.
Who creates a free website with us also gets an e-mail account!
Many digital marketing practices don’t require spending on online advertising. It is up to you to define the best way to promote your company on the internet.
Now that you have learned some techniques, apply them today to increase visits and improve your results!